Starbucks

When the booth becomes the brand.

Custom hardware, LED lighting and a fully branded digital journey turned every touchpoint into part of the Starbucks activation.

Full BrandingCustom HardwareLED LightingDigital Journey

The opportunity

Carry the campaign through every part of the experience.

For a brand as recognisable as Starbucks, a generic booth would have felt disconnected. The activation needed to look and behave like part of the campaign.

VintoBooths customised the physical booth, lighting and digital guest journey so branding was not added at the end—it shaped the experience from first impression to final output.

Custom hardwareThe physical booth joined the campaign

LED lightingA branded visual signature

Digital journeyScreens and outputs stayed cohesive

End-to-endOne identity across every touchpoint

From brief to impact

Built around what the event needed to achieve.

The brief

Create a content activation that felt unmistakably Starbucks.

The idea

Treat the entire booth—not only the final image—as branded media.

The technology

Combine customised hardware, LED lighting and a tailored digital flow.

The experience

Guests moved through one cohesive brand world from approach to share.

The impact

The activation delivered participation without ever stepping outside the campaign identity.

Why it worked

Brand integration guests can step inside.

The strongest branded activations do not rely on a logo overlay. They carry the same visual language through the physical environment, interaction and finished content.

RecognisableThe experience looked connected to the brand at a glance.

CohesivePhysical and digital elements worked as one system.

Content-readyEvery finished capture carried the campaign into the guest’s hands.

Event film