Auckland Food Show AI Booth experience by VintoBooths
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Auckland Food Show 2026

Sweet. Salty. Spicy. Sour. Powered by AI.

AI background removal transformed an ordinary natural setting into four personalised flavour worlds—Sweet, Salty, Spicy and Sour—with no physical backdrop required.

AI BoothBackground RemovalCreative ConceptBranded Content
The opportunity

Turn a campaign theme into something guests could enter.

The natural background did not carry the flavour of the Sweet, Salty, Spicy and Sour concept. The opportunity was to create variety and personality without building four physical sets.

VintoBooths introduced AI background removal, automatically separating guests from the real environment and placing them inside themed visual worlds. No green screen or purpose-built backdrop was needed. AI added the flavour that the natural background could not, while each finished capture connected the concept, technology and guest in one branded piece of content.

Four themesSweet, Salty, Spicy and Sour creative worlds
No backdrop neededAI background removal without a green screen
PersonalisedEvery guest became part of the idea
ShareableBranded content designed to travel
The creative idea

One activation. Four distinct flavours.

The theme gave guests a simple choice and gave the activation a strong visual system.

Concept 01

Sweet.

Concept 02

Salty.

Concept 03

Spicy.

Concept 04

Sour.

From brief to impact

Creative technology with a clear reason to exist.

The brief

Create an interactive experience that brought the Food Show’s playful campaign concept to life.

The idea

Invite guests to become part of a Sweet, Salty, Spicy or Sour visual world.

The technology

AI removed the ordinary natural background—without a green screen—and composited each guest into a themed branded scene.

The experience

The transformation happened within the booth journey, turning a portrait into a reveal moment.

The impact

Guests left with distinctive campaign content that made the event idea more personal and memorable.

Why it worked

The technology served the concept.

AI was not added simply for novelty. Background removal solved a practical creative problem: it replaced a less flavourful natural setting with four distinctive worlds, without needing a physical set or green screen for every variation.

Easy to understandThe three-theme idea made participation immediate and approachable.
Visually distinctiveEvery finished image carried a clear creative identity.
Built for sharingThe branded result extended the activation beyond the booth itself.
Event film

See the AI transformation in action.

Video footage will be added here shortly.

Inside the experience
Have a campaign idea?

Let’s turn it into an experience.

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