Pre-race glamour, waterfront buzz and premium 360 content built to be shared.
For Bivacco’s Melbourne Cup 2025 event, guests arrived ahead of the race ready to socialise, be seen and enjoy the atmosphere. We created a custom outdoor 360 setup with branded motion content, tailored intro and outro sequences, and instant sharing — giving guests a stylish way to capture the moment and post it into their own influential networks.
A premium social moment before the race.
Bivacco’s Melbourne Cup event was all about atmosphere — polished fashion, social energy and that unmistakable pre-race excitement that comes with a well-dressed crowd gathering in one of Auckland’s most desirable waterfront settings. The experience needed to feel elevated, relevant and visually aligned with the venue and the occasion.
This was not the kind of event for generic content. The booth experience needed to feel premium, immediate and social — something guests would actually want to share while the energy of the day was still peaking.
VB creative approachCreate a content experience that matched the crowd, the venue and the moment.
Bivacco wanted an activation that felt premium and socially relevant for guests attending prior to the Melbourne Cup race. The experience needed to sit naturally within the event rather than feel like a standard add-on, while also giving guests a reason to stop, participate and instantly share polished branded content.
- Suit a stylish and influential guest crowd
- Feel elevated enough for a premium hospitality setting
- Encourage fast content creation and immediate sharing
- Carry clear Bivacco branding without overpowering the experience
A custom outdoor 360 setup with branded motion content and instant delivery.
We designed a tailored 360 booth experience specifically for the outdoor waterfront environment, with custom video branding and a refined intro/outro sequence that gave every clip a more editorial, event-specific finish. Instant sharing made it easy for guests to publish their content on the spot, helping the activation travel quickly through their own social circles.
- Custom outdoor 360 booth configuration
- Branded intro and outro video elements
- Fast, seamless instant sharing workflow
- Premium presentation aligned to the venue and occasion
More than a booth — a branded social moment built into the event flow.
The setup was designed to feel clean, premium and camera-ready against the Viaduct backdrop. Rather than compete with the venue or the guests’ styling, it complemented the environment and gave people an experience that felt worthy of the day. The branded motion graphics gave each clip a stronger finish while still keeping the content stylish and easy to share.
The right blend of status, scenery and shareability.
Melbourne Cup events are as much about social presence as they are about the race itself. By combining a premium 360 format, tailored branding and one of Auckland’s most recognisable waterfront settings, the experience felt naturally aligned with the audience. Guests were not just recording content — they were capturing the mood of the day in a way that looked polished enough to post immediately.
The look, the setting and the energy on the day.
Use this section for a mix of final event imagery, booth-in-action shots, guest content moments and behind-the-scenes setup visuals.
Suggested mix: hero event shot, wide venue atmosphere image, guest participation, branded output example, and one BTS/setup image.
A booth experience that amplified the event, not just documented it.
This case study works best when the outcome is framed around guest energy, instant sharing and the premium social buzz it created.
Share-ready content
Guests could capture and post polished branded content while the event atmosphere was still live and relevant.
Premium event fit
The booth felt at home in a stylish waterfront hospitality setting rather than looking like a generic activation.
Stronger brand presence
Custom intro and outro branding gave every piece of content a more cohesive Bivacco finish.
Social buzz beyond the venue
The content was designed to move into guests’ own influential networks, extending the feel of the event beyond the room itself.
If your event needs premium content, strong branding and a guest experience people actually want to share, let’s build it properly.
From luxury hospitality events and social-first activations to weddings, milestone celebrations and branded corporate experiences, VB can tailor the booth, content style and setup to match the atmosphere you want to create.